Shelley Tonner, MPA, CFRE

Shelley is a non-profit leader who has 25 years of professional experience in development, marketing and communications.  Fifteen of those years have been in senior-level administration positions, developing fundraising strategy with organizational leadership and managing staff teams and diverse volunteer boards to execute comprehensive development plans.  She has established first time major gifts programs, as well as successfully elevated annual giving to major and principle gift levels at numerous organizations.  She found her passion in development through volunteer work with Make-A-Wish Foundation and has since spent her career working on behalf of vulnerable communities and underserved women, children and families.  She has shared her expertise with the following missions: Court Appointed Special Advocates (CASA), NYU Medical Center and Medical School, Rutgers University, The Children’s Institute, YMCA, Felician University, and Eva’s Village.

Shelley is a graduate of Rutgers University, School of Public Administration and Policy with a Master’s in Public Administration with a Nonprofit Leadership concentration and Rutgers University, School of Arts and Sciences with a Bachelor Degree in Biology.    She achieved her CFRE, Certified Fund-Raising Executive, the only accredited certification for philanthropic fundraising professions, in 2009.  Shelley is currently working on a Ph.D.  Her philanthropic research and writing interests include education inequalities caused by school-based foundations, fundraising ethics, corporate social responsibility, and donor-advised funds.

Shelley is a results-driven professional with leadership specialties in strategic planning and change management, and her fundraising expertise includes, theoretical knowledge as well as practical skill in all aspects of development, major and principal gift fundraising, staff and volunteer, recruitment, retention, mentoring, and motivation, and a commitment to ethical and effective fundraising.